Girls just want to have fun
Thu Mar 19 2024Packaging
A fictional packaging project for a D&AD competition in collaboration with Durex. The project involves designing packaging for condoms, specifically a box containing four condoms. The project's title is "Girls Just Want to Have Fun," aiming to break traditional norms and empower women. The packaging is designed to give women a sense of control, security, and power while challenging the taboos surrounding condoms. The goal is to make it as normal for women to buy condoms as it is for men, promoting confidence and eliminating any associated shame.